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Among the numerous projects I've undertaken, the three strategic themes highlighted below represent some of my most passionate missions and accomplishments.

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Customer Retention Programs

At a well-known and influential company in the online health information space—recognized as a significant player in the top 500 U.S. corporations—Natalie drove transformative growth over a nine-month period. By implementing a multifaceted client engagement strategy, including personalized outreach, exclusive loyalty programs, and enhanced customer experience initiatives, Natalie achieved a remarkable 1,700% increase in client retention and attendance.

Leveraging data analytics for real-time strategy adjustments,  Natalie fostered a strong sense of community and loyalty among clients. By Q4, they had also significantly increased net revenue through the strategic rollout of targeted services, operational streamlining, and cost optimization—demonstrating a clear ability to drive sustainable growth and operational excellence.

Corporate client partnerships under her leadership include American Express, Wells Fargo, General Motors, LiveVox, and others.

Partnership
Partnership

Cost Leadership and Value

Natalie is an accomplished operations leader in the biotech industry, known for driving cost leadership and delivering high value through strategic cost-saving initiatives and operational efficiencies. By optimizing supply chain management, securing improved vendor agreements, and leveraging economies of scale, she significantly reduced production costs while maintaining exceptional quality standards. Her implementation of innovative technologies and streamlined processes boosted productivity and positioned the organization as a market leader.

Earlier in her career, Natalie delegated daily operations for a graduate biology lab department and actively contributed to local public health projects focused on ensuring the safety and health of consumable water resources in Southern California—demonstrating her long-standing commitment to public health and operational excellence.

Her cost-efficiency strategies not only enhanced customer satisfaction and loyalty through competitive pricing but also strengthened stakeholder relationships by reinforcing financial discipline and operational excellence. The resulting savings fueled further investment in R&D, driving innovation and long-term growth, while improving supplier collaboration and trust—ultimately laying the foundation for sustained success in a competitive biotech landscape.

Affiliated corporate client accounts are Grifols Biologicals, Amgen, Prolacta Biosciences, Jarrow Formulas, Inc, DxTerity, BioEclipse Therapeutics, Armata Pharmaceuticals, NantKwest, and Fulgent Genetics and more.

Data Analyst

The Customer Experience

Natalie enhanced the customer experience and drove significant results in wellness programming by implementing a data-driven approach using comprehensive scorecards. By tracking key performance indicators (KPIs) related to customer satisfaction, engagement, and program effectiveness in real-time, she was able to identify areas for improvement and tailor wellness programs to better meet client needs. This approach led to marked improvements in customer engagement and satisfaction, resulting in higher retention rates and overall program success.

She also managed client-facing business reviews, focusing on performance improvement and continuous success through a structured, transparent approach. By providing clear, data-driven reports on performance metrics and goal progress, Natalie fostered trust and collaboration with clients. Her commitment to active listening and incorporating client feedback into strategies helped drive sustained success and long-term growth for both the clients and the company.

Affiliated corporate client partnerships are Alo Yoga, Lululemon, Lorna Jane, Vuori , Carbon38, Goldsheep Clothing, Athleta and more.

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by Natalie Bedford, MBA

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